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Associate Director, Demand Generation

Agility PR Solutions•Canada•🌍 Remote
Full-time7-15
C$115k - C$140k
per year
👁️ 0 views•📝 0 applications•Posted 8/31/2026•Expires 10/30/2026
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Job Description

Who We Are Agility PR Solutions is a global leader in media intelligence and PR technology. Founded in 2003, we help communications teams around the world drive awareness, make smarter decisions, and protect their reputation when it matters most.

Our enterprise-grade platform unifies media relations, media monitoring, social listening, AI visibility, and media intelligence into a single seamless system—turning overwhelming streams of coverage and conversation into decision-ready intelligence.

Recognized for ease of use, results, and customer support, Agility is one of the most trusted names in media intelligence. Our mission is to empower the voices that shape the world's narratives, and we're looking for people who want to help us do it.

About the Role

Reporting to the VP of Marketing, the Associate Director, Demand Generation is the architect of the demand strategy that will drive 80–90% of marketing-qualified leads for the entire business. This is a strategy and leadership seat, not a hands-on-keyboard role.

You design the full-funnel architecture of every demand campaign: mapping the buyer journey for each of our customer segments — Enterprise & Government, In-house PR Teams, and PR Agencies — defining the thought leadership required at the top of the funnel, choosing the products each campaign drives toward in the middle, and architecting every channel the campaign will use, from paid search and paid ads to paid and organic social, webinarsand virtual events, in-person tradeshows, and outbound email.

You lead the team that controls 75–80% of our MQL levers: the SEO & AI Visibility & Social Media Manager and the Field/Event Marketing & Community Relations Manager report to you, and you hold results oversight of our paid search and paid ads program.

Through the field marketing line, you own end-to-end event engagement — what happens before and after everywebinarand every tradeshow, not just the event itself. You will partner closely with the Rev/Marketing Operati

Required Skills

Demand GenerationMarketing StrategyLead GenerationSEOPaid SearchPaid AdvertisingSocial Media MarketingEvent MarketingField MarketingContent MarketingBuyer Journey MappingMarketing AutomationB2B MarketingMedia IntelligencePR TechnologyWebinarsVirtual EventsIn-Person EventsTradeshowsOutbound Email MarketingAI VisibilityCommunity RelationsRevOpsMarketing Operations

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