Digital Marketing Manager - Prop Trading

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we provide clients worldwide with access to thousands of financial instruments across global markets, supported by advanced trading technology and infrastructure. Backed by ThinkMarkets’ market expertise and infrastructure, ThinkCapital is our prop trading evaluation business, providing aspiring traders with access to a broad range of trading products within a simulated trading environment. Our mission is to simplify the trading journey by combining smart technology with trusted support, giving traders the tools, education and opportunities to develop their skills and elevate their trading potential. We are looking for a data-driven and commercially minded Digital Marketing Manager to manage and optimise paid acquisition across multiple digital channels and markets for ThinkCapital. The role will have a strong focus on performance, trader acquisition, conversion, tracking and attribution, using data to improve campaign efficiency and drive revenue growth. Key Responsibilities Paid Media & Acquisition • Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads and other digital channels including Reddit, Snapchat, Quora and programmatic platforms. • Launch and manage multi-market acquisition campaigns across prospecting, retargeting, audience segmentation and lookalike strategies. • Monitor campaign performance and optimise budgets, bidding, targeting, messaging and creative to improve acquisition and conversion. • Work closely with Creative and Marketing teams to develop and test high-performing campaign creative and messaging. Performance & Optimisation • Track and optimise key performance metrics including CPA, CAC, ROAS, conversion rates, challenge purchases and customer LTV. • Run A/B tests across creative, audiences, ad copy and landing pages to improve campaign performance. • Analyse campaign and customer funnel performance, identifying opportunities to improve efficiency, conversion and scale. • Build clear performance reports and dashboards, translating campaign data into actionable recommendations. Tracking, Attribution & Analytics • Manage and support tracking and attribution across GA4, Google Tag Manager, Meta Pixel, Conversion APIs and other relevant platforms. • Monitor conversion tracking and customer journeys across acquisition funnels. • Troubleshoot tracking and measurement discrepancies and work with Analytics, Product and Technology teams to improve attribution accuracy. • Support campaign execution and measurement across programmatic platforms and DSPs. Requirements • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field. • 3–6+ years of experience in digital marketing, paid media or performance marketing. • Strong hands-on experience managing and optimising campaigns across Google Ads and Meta Ads. • Experience with additional paid channels such as Reddit, Snapchat, Quora or programmatic advertising. • Strong understanding of performance marketing metrics, acquisition funnels, retargeting and conversion optimisation. • Practical experience with GA4, Google Tag Manager, Meta Business Manager and reporting tools such as Looker Studio. • Good understanding of tracking, attribution, pixels, event tracking and conversion measurement. • Strong analytical skills with the ability to interpret performance data and make commercially focused optimisation decisions.