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Performance Marketing Manager
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Job Description
Position Summary The PPC / Performance Marketing Manager will take full ownership of the Group's PPC and performance-marketing business across Metaweb, MetaClicks, and MetaOne – from strategy and budget allocation through campaign execution, team leadership, and client reporting.
This is a business-owner role: the incumbent is accountable for the P&L, output quality, and growth of the entire PPC vertical, not simply the performance of individual campaigns. Recommended Experience Profile
• 5-12+ years of hands-on performance marketing / PPC experience, with at least 2-3 years managing a team and/or owning a PPC book of business end-to-end.
• A proven, demonstrable track record managing Google Ads, Meta Ads, and Bing Ads (LinkedIn, YouTube, and programmatic experience are a plus) for international clients – prior experience with Australian accounts is a strong advantage given the Group's client base.
• Experience managing meaningful monthly ad spend across a multi-client, multi-industry portfolio, ideally within a digital marketing agency rather than a single in-house brand.
• Strong command of GA4, Google Tag Manager, and a reporting/visualisation tool such as Looker Studio, plus familiarity with at least one bid-management or marketing-automation platform.
• Google Ads and Meta Blueprint certifications (or equivalent) preferred; experience within a Google Premier Partner or Meta Business Partner agency is a plus.
• Demonstrated ability to translate performance data into clear, client-facing narratives – comfortable presenting ROAS, CAC, and funnel metrics directly to clients and leadership.
• Exposure to AI-driven bidding, marketing automation, or conversational/voice lead-capture tools is a differentiator, given the Group's Tricall AI platform.
• Proven people-management experience – hiring, coaching, and performance-managing a PPC team.
Required Skills
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