Senior Manager - Marketing - Real Estate

Job Title: Senior Manager - Marketing Role Type: Permanent / Full-Time Location: Nagpur, Maharashtra Industry: Real Estate / Property Development Functional Area: Marketing, Branding & Campaign Management Experience Required: 10+ How to Apply: If you have a strong track record in real estate marketing and want to lead high-value plotted development campaigns in Nagpur, please submit your updated CV along with details of your current CTC, expected CTC, and notice period on Email - About Us: We are a leading and fast-growing Real Estate Development Brand with a strong portfolio of premium residential and land projects. Known for transparency, customer-centricity, and strategic growth, our organization is aggressively expanding its footprint. We are currently looking for an experienced and result-oriented Senior Manager - Marketing to spearhead the strategy and launch of high-profile Plotted Development Projects in Nagpur. Key Responsibilities: - 360-Degree Campaign Planning & Execution: Design and execute end-to-end marketing, launch, and post-launch strategies specifically tailored for plotted development/land investment projects in the Nagpur market. - Lead Generation & Performance Marketing: Work closely with digital and media agencies to drive high-converting lead generation campaigns across digital channels (Meta, Google Ads) and local media outlets. - ATL & BTL Marketing: Manage Out-of-Home (OOH) media, print ads, site branding, events, and localized Below-The-Line (BTL) marketing activations to maximize footfalls to the project site. - Channel Partner Marketing Support: Develop targeted collateral, incentive drives, and event frameworks to enable and activate Channel Partners and broker networks. - Site Experience & Sales Gallery Setup: Oversee on-site branding, customer experience setup, sample plot setups, and sales gallery collateral to drive site-visit conversions. - Agency & Vendor Management: Onboard and manage creative agencies, digital marketing partners, media buyers, PR firms, and print vendors to ensure timely execution within approved budgets. - Market Intelligence & ROI Analysis: Monitor competitor activities, land pricing trends, and market sentiment in Nagpur/Vidarbha region, continuously tracking campaign ROI and key conversion metrics. Desired Candidate Profile: - Core Experience: 10+ of experience in real estate marketing, with proven experience in Plotted Developments / Land Sales / Residential Projects. - Regional Market Knowledge: Deep understanding of the Nagpur / Vidarbha real estate market landscape and buyer psychology. - Core Skills: Proficiency in performance marketing oversight, site experience planning, OOH media strategy, and agency management. - Budget & Revenue Orientation: Demonstrated track record of handling sizable marketing budgets and aligning marketing efforts directly with sales targets. - Communication: Excellent communication, negotiation, and presentation skills. Qualifications: - Education: Graduate in any discipline / MBA or Post Graduate Diploma in Marketing or Communications preferred.