Assistant Vice President - Marketing - Real Estate

Role Overview: We are seeking an experienced and strategic Assistant Vice President - Marketing to lead the overall marketing function for a diversified real estate portfolio, including residential, commercial, township, and plotted developments. The role will focus on brand building, project positioning, launches, and 360 degree marketing execution - driving demand generation and strengthening market presence. Key Responsibilities: Marketing Strategy: Develop and execute integrated marketing strategies across multiple real estate projects. 360 Degree Campaigns: Lead ATL, BTL, OOH, PR, events, activations, and digital/performance marketing initiatives. Brand Positioning: Drive brand communication, consistency, and visibility across all customer touchpoints. Project Launches: Plan and execute launch events, pre-launch campaigns, inventory releases, and promotional activities. Agency Coordination: Manage creative, media, PR, and digital agencies for collaterals, campaigns, and project communication. Event Management: Organize project launches, CP meets, possession ceremonies, exhibitions, and customer engagement events. Digital Marketing: Oversee SEO, SEM, Google Ads, Meta campaigns, remarketing, and performance marketing platforms. Market Intelligence: Track trends, customer insights, and competitor movements to refine positioning and strategy. Budget Management: Own marketing budgets, optimize spends, and monitor ROI metrics (CPL, CPQL, cost per booking). Team Leadership: Build and lead a high-performing marketing team with clear KPIs and review mechanisms. Candidate Requirements: - MBA/PGDM in Marketing preferred; Graduate/Postgraduate in Marketing, Mass Communication, or Business Administration. - 20+ years of experience in real estate marketing with proven expertise in project launches, brand building, and integrated campaigns. - Strong knowledge of Pune real estate markets and customer segments. - Experience managing large marketing budgets and multiple external agencies. - Excellent leadership, communication, and stakeholder management skills. Key Skills: - Real Estate Marketing & Project Positioning - 360 Degree Marketing Campaigns (ATL/BTL/OOH/PR/Digital) - Event & Activation Management - Agency Coordination & Vendor Management - Digital & Performance Marketing (SEO/SEM/Google/Meta) - Brand Strategy & Communication - Market Intelligence & Customer Insights - Budget & ROI Management