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Senior Marketing Manager (m/f/d)
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Job Description
⭐️ Your Impact: As our Senior Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified homeowner leads. and act as a hands-on force multiplier across events, PR, social, and sales enablement.
You work closely across Growth, Sales and Product and our first Marketing FTE. Your Impact Own and scale our Google Ads and Meta Ads accounts end-to-end — strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions. Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
Bring a strong bias to action and a KPI-driven mindset — launch tests quickly, kill what doesn't work, double down on what does. Get hands-on wherever the team needs it — organizing trade fairs and events, supporting PR outreach, running social media marketing, and producing sales materials for the field team.
Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation. ✨ What Makes You a Great Fit: 3–5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
Very analytical and numbers-driven — comfortable building your own reporting and making budget calls from data, not gut feel. Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
Senior enough to own your channels end-to-end, but genuinely hands-on — open to supporting wherever needed, from fairs to PR to sales materials. C2-level German and working English. Based in Berlin. ☀️ Why You'll Love Working With Us: Attractive VSOP package, market-rate compensation, and a performance-based bo
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