Customer Marketing Manager

Singapore, Singapore Company: Singtel Group Singtel is where Technology meets Purpose. We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology. From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect. At Singtel, your work creates real impact. You'll help create meaningful engagements with enterprise customers and senior decision-makers, turning conversations, insights and relationships into opportunities for deeper partnership and business growth. Be a Part of Something BIG! As the Customer Marketing Manager, you will translate Singtel Enterprise’s marketing priorities into high-impact customer engagement programmes that strengthen strategic relationships, generate customer insights, support pipeline progression and build customer advocacy. You will connect account-level customer activation with senior-leader platforms such as the Customer Advisory Council (CAC), executive roundtables, industry forums and CE/CXO engagements. Working closely with Sales, Business Development, Client Solution & Transformation (CST), Enterprise Product and senior leadership, you will ensure every engagement is purposeful, coordinated and followed through to measurable business outcomes. How You will Make An Impact: Customer Engagement Strategy & Programme Management • Develop and execute integrated customer engagement plans aligned to Enterprise growth priorities, strategic accounts, vertical programmes and the annual marketing calendar. • Translate Enterprise marketing priorities into targeted programmes across priority accounts, customer segments and growth sectors. • Develop annual and quarterly activation plans covering executive engagements, customer events, workshops, forums, roundtables, exhibitions and account-based sessions. • Design engagements around clear business objectives, target personas, account priorities and intended customer outcomes. • Apply the Connect–Converse–Convert–Champion framework to support relationship development, opportunity progression and customer advocacy. • Maintain an integrated calendar across customer engagements, senior-leader platforms and strategic industry touchpoints. CE/CXO & Senior-Leader Engagement • Identify opportunities to engage priority customers through CAC sessions, executive roundtables, industry forums, leadership dinners and other CE/CXO platforms. • Partner with senior leaders, Sales and account teams to define customer agendas, objectives and follow-up plans. • Curate executive engagement journeys combining thought leadership, customer challenges, Singtel capabilities, industry perspectives and peer interaction. • Coordinate senior-management participation, executive hosting, briefing requirements and customer protocols. • Prepare executive briefs, customer profiles, account context, talking points and run-of-show documents. • Track relationships and opportunities arising from senior-leader engagements and ensure disciplined account-level follow-through. Customer Events & Engagement Execution • Lead end-to-end planning and delivery of customer events, executive forums, workshops, roundtables, exhibitions, networking sessions and appreciation programmes. • Develop detailed project plans, timelines, budgets, responsibility matrices, checklists and contingency plans. • Manage venues, agencies, vendors, speakers, event production, branding, technical requirements, hospitality and on-site operations. • Manage internal approvals, procurement, purchase orders, contracts, invoicing and governance requirements. • Conduct post-event reviews covering customer feedback, lead outcomes, stakeholder observations and improvement actions. • Ensure customer experiences meet the standards expected for senior executives, strategic customers and VIP guests. Customer Insights & Business Outcomes • Capture Voice of Customer insights from events, senior-leader platforms, surveys and stakeholder feedback. • Monitor customer trends, industry developments, competitor activity and emerging executive topics. • Translate customer insights into actionable recommendations for GTM messaging, customer engagement, solution positioning and future programmes. • Strengthen governance and follow-through of marketing-generated leads and customer actions. • Maintain dashboards and trackers covering account engagement, leads, follow-up progress and business outcomes. • Partner with Sales to support the progression of customer engagement into qualified conversations and opportunities. • Monitor MQL-to-SQL conversion, pipeline influence and account progression where attributable. Stakeholder, Vendor & Governance Management • Work independently across Sales, Enterprise Product, CST, Business Development, Marketing, senior management and external partners. • Manage agencies, vendors, speakers, facilitators and ecosystem partners against agreed scopes and service standards. • Maintain accurate programme documentation, budgets, customer records, trackers and approvals. • Ensure programmes comply with brand, legal, procurement, finance, data-protection and internal governance requirements. • Proactively identify risks, dependencies and operational issues and drive them through to resolution. ## Skills for Success: • Degree in Marketing, Business, Communications or a related discipline. • At least 6–9 years of relevant experience in B2B customer marketing, executive engagement, events, corporate communications or stakeholder management. • Demonstrated experience managing complex customer programmes from concept through execution and post-event follow-up. • Experience supporting senior-executive, C-suite or VIP engagements. • Experience partnering with Sales and business teams on account-based customer engagement. • Strong programme and project management capabilities. • Proven ability to manage agencies, vendors, budgets and multiple stakeholders. • Strong written communication and executive-briefing skills. • Able to maintain structured trackers, dashboards, budgets and reports, including leveraging AI tools and capabilities. • Familiarity with Salesforce, marketing automation, event platforms and customer-data tools. • Able to interpret customer engagement, lead and pipeline-performance metrics. • Highly organised, resourceful and able to work independently. • Strong ownership with the ability to influence without formal authority. • Able to balance strategic thinking with hands-on execution in a fast-paced environment. Are you ready to say hello to BIG Possibilities? Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!