Analyste Performance E-commerce - Freelance

E-commerce Business Performance Analyst The E-commerce Business Performance Analyst is responsible for collecting, analyzing, and synthesizing data to assess the performance of Maison e-commerce activities. The role delivers actionable insights through dashboards, recurring reports, and in-depth analyses to support strategic decision-making. The Analyst also plays an operational support role across e-commerce projects, ensuring alignment between stakeholders, data reliability, and the identification of optimization opportunities. They are expected to maintain visibility across ongoing initiatives and contribute to their successful execution with a strong analytical and user-centric mindset. Key Responsibilities Performance Analytics & Monitoring • Monitor key e-commerce performance indicators, including traffic, conversion rate, bounce rate, add-to-cart rate, funnel drop-off, and average order value. • Build, maintain, and improve automated dashboards (Power BI, Looker, Tableau, etc.) for both Group and Maison stakeholders. • Create monthly reports that provide a clear and efficient view of e-commerce performance across Maisons, with dedicated focuses by Maison and division. • Track checkout flows, page performance, and product availability to identify pain points and growth opportunities. Data Consolidation, Insight Generation & Reporting • Extract, clean, and analyze data across web analytics, e-commerce platforms, and BI environments. • Consolidate multi-Maison data on key strategic topics (e.g., returns, customer service, seasonal trends) to deliver a unified Group-level vision with clear brand benchmarks. • Produce concise, action-oriented performance reports and conduct ad hoc deep dives (campaign impact, country trends, category performance) to drive operational efficiency and customer experience. Data Governance & Consistency • Ensure data consistency, accuracy, and integrity across analytics sources. • Document tracking specifications, KPI definitions, and dashboard methodologies. • Contribute to the continuous improvement of tracking implementation and tagging plans. Project Support • In close collaboration with data teams, support the development of reporting tools and dashboards in Power BI to improve the visibility, accessibility, and usability of e-commerce performance data and analytics services. • Stay informed on all ongoing e-commerce projects, including feature rollouts, optimization initiatives, and testing roadmaps. • Support e-commerce teams with performance data and analysis during project planning, rollout, and follow-up phases. AI & Automation Projects • Contribute to the design and implementation of AI-based agents to automate selected analytics tasks, including data extraction, data formatting, cross-brand consolidation, and the creation of performance focuses by division or Maison. • Help identify opportunities where AI can improve reporting efficiency, scalability, and insight generation. • Support the adoption of new AI-enabled workflows within the e-commerce performance and reporting ecosystem. Skills Associated • E-commerce Analytics (GA4, Adobe Analytics, Contentsquare) • Dashboarding & Data Visualization (Power BI, Tableau, Looker) • Conversion Funnel Analysis • Multi-brand Data Consolidation & Comparative Benchmarking • Cross-functional Topic Analysis (e.g., Returns ) • Data Interpretation & Insight Generation • Customer Journey Mapping • Operational Project Follow-up • Tagging & Tracking Management • AI-assisted Analytics and Data Workflow Optimization 1 day of remote work per week. Requirements • Senior E-commerce / Digital Performance Analyst with strong data and business expertise. • Hands-on experience with GA4, Adobe Analytics, Contentsquare and Power BI/Tableau/Looker. • Strong skills in conversion analysis, reporting, customer journey optimization and actionable insights. • Comfortable working across E-commerce, Data and IT teams, with exposure to AI and automation.