Assistant General Manager/Deputy General Manager - Industrial Sales

Role Overview: We are looking for a senior sales professional to build and grow the private-sector HTLS conductor business across Western and Central India. The role will focus on industrial and captive power customers who develop their own transmission infrastructure outside the traditional public tender route. The ideal candidate should have strong relationships with State Transmission Utilities (STUs), DISCOMs, private industrial customers, transmission consultants and EPC contractors, along with a strong understanding of EHV transmission and overhead conductors. Key Responsibilities: - Own the private-sector HTLS order book, including annual volume and margin targets. - Build relationships with STUs/DISCOMs, transmission planning, connectivity and load-sanction teams to identify upcoming industrial power and transmission requirements. - Identify new opportunities across steel, cement, aluminium, refining, petrochemicals, captive power, IPPs and data centres. - Engage with plant/project/electrical heads and design consultants at the early project and specification stage. - Drive specification-led selling by presenting technical solutions such as sag-tension, ampacity and reconductoring studies. - Support customers through connectivity, load-sanction and utility approval processes. - Manage the complete sales cycle from opportunity identification through consultant specification, EPC engagement and order closure. - Sell the complete HTLS solution including conductors, dead-ends, spacers, dampers and stringing accessories. - Work closely with engineering and pricing teams to translate customer requirements into commercially viable solutions. - Maintain accurate pipeline, enquiries, quotations and opportunity stages in CRM. Required Experience & Skills: - 10-15 years of experience in EHV transmission, overhead line conductors, transmission EPC, transmission equipment or hardware sales. - Strong existing relationships with State Transmission Utilities, DISCOMs and SLDC/transmission planning/connectivity teams. - Proven experience in private-sector/industrial sales and long-cycle, consultative selling. - Good technical understanding of sag, tension, ampacity, clearance and stringing of overhead conductors. - Practical knowledge of connectivity and load-sanction processes for private consumers. - Strong network among industrial project/electrical heads, EHV consultants and transmission EPCs. - Engineering degree in Electrical or Mechanical Engineering. - Willingness to travel extensively and work with plant sites, customers and utility offices. Preferred: - Hands-on experience with HTLS conductors-ACCC, ACSS, GAP, TACSR. - Experience in reconductoring/line-uprating projects. - Knowledge of CEA, IS 398 and IS 802 requirements. - Familiarity with PLS-CADD, sag-tension studies and technical submissions. - Existing relationships within the steel, cement or aluminium capex ecosystem. Important: This is a hunting and business-development role, not a conventional tender/PQ or distribution-sales position. Candidates should demonstrate a track record of developing private-sector opportunities and influencing specifications before the EPC purchase stage.