Insurance Product Marketing Manager

Singapore, Singapore Company: Singtel Group Be a Part of Something BIG! The Insurance Product Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for general insurance. The Manager should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. The Manager should also be highly analytical, data driven and detail-oriented to manage end-to-end product marketing campaigns to drive business growth. The Manager is a highly motivated individual who works independently in a fast-paced and hands-on environment. Make an Impact by • Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives. • Manage budget and develop projection/forecast to drive the yearly target. • Lead and strategies go-to-market plan to achieving yearly financial targets. • Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience. • Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute campaigns to achieve sales objectives. • Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team. • Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. • Work closely with legal team to develop agreements for partnerships and terms for campaigns. • Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals. • Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales. • Work closely with Operation team to handle customers’ enquiries • Prepare weekly reports to analyse business results with senior management. Skills for Success • Degree in Marketing, Business, or its equivalent. • At least 4-5 years of product marketing, preferably in the insurance industry. • Excellent written and verbal communication skills • Excellent interpersonal and organizational skills • Proficient in Microsoft Office suite (eg. excel, word and powerpoint) • Strong analytical problem-solving skills • Strong attention to detail • Has a positive attitude and eagerness to learn Rewards that Go Beyond • Flexible work arrangements • Full suite of health and wellness benefits • Ongoing training and development programs • Internal mobility opportunities * * Are you ready to say hello to BIG Possibilities? Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!