Digital Marketing Manager - Internet/Online

Role Overview: We are seeking a seasoned Digital Marketing Manager to spearhead our growth initiatives in Delhi NCR. In this role, you will own the end-to-end digital footprint of the brand, orchestrating high-impact campaigns that bridge the gap between creative storytelling and data-driven performance. You will work closely with cross-functional teams, including product, sales, and creative departments, to ensure brand consistency and aggressive customer acquisition. By leveraging deep insights from web and marketing analytics, you will directly influence business outcomes, optimize conversion funnels, and elevate our market positioning to drive sustainable revenue growth. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies across SEM, SEO, and social media channels to maximize brand visibility and lead generation. - Manage end-to-end campaign lifecycles, from conceptualization and budget allocation to performance tracking and optimization, ensuring a high return on investment. - Oversee content marketing initiatives to establish thought leadership and drive organic engagement across all digital touchpoints. - Utilize advanced web and marketing analytics to derive actionable insights, enabling data-backed decisions that improve user acquisition and retention rates. - Implement and refine CRM strategies to nurture leads and enhance customer lifetime value through personalized communication and targeted outreach. - Collaborate with internal stakeholders to align digital efforts with broader business objectives, ensuring a unified brand voice across all online platforms. Required Skillset: - Demonstrated expertise in managing complex digital ecosystems, with a proven track record of scaling performance marketing campaigns and optimizing SEO/SEM frameworks. - Strong analytical acumen, with the ability to interpret large datasets from web analytics tools to translate complex metrics into clear business strategies. - Exceptional communication and interpersonal skills, essential for leading cross-functional teams and managing relationships with external agencies or partners. - A strategic mindset toward brand management, ensuring that every digital interaction reinforces the company's core value proposition and market identity. - Proficiency in CRM platforms and marketing automation tools, with a focus on building scalable processes that improve customer engagement and conversion. - Ability to thrive in a fast-paced, hybrid work environment in Delhi NCR, balancing high-level strategic planning with hands-on tactical execution. - An MBA or a degree from a premier institute is preferred, reflecting a strong foundation in marketing principles and business management.