Senior Manager - Performance Marketing

Role Overview: As a Senior Manager - Performance Marketing based in Mumbai, you will spearhead our digital acquisition strategy to drive scalable growth and maximize return on ad spend. You will operate at the intersection of data science and creative strategy, managing high-impact campaigns across SEM, programmatic, and social channels. Working closely with cross-functional teams including product, creative, and data engineering, you will translate complex business objectives into actionable marketing roadmaps. Your work will directly influence our customer acquisition cost (CAC) and lifetime value (LTV), playing a pivotal role in shaping the companys market position and revenue trajectory. Key Responsibilities: - Orchestrate end-to-end performance marketing campaigns across multiple digital channels to ensure consistent lead generation and user acquisition targets are met. - Manage large-scale marketing budgets with a focus on rigorous ROI tracking and optimization to ensure capital efficiency across all paid media investments. - Leverage advanced marketing analytics and data visualization tools to derive actionable insights that inform campaign pivots and long-term growth strategies. - Drive conversion rate optimization (CRO) initiatives by conducting A/B testing and landing page experiments to enhance user journeys and improve funnel efficiency. - Implement sophisticated marketing automation and CRM workflows to nurture leads and increase customer retention rates through personalized communication. - Collaborate with internal stakeholders to align SEO and SEM efforts, ensuring a cohesive search presence that captures high-intent traffic. Required Skillset: - Demonstrated expertise in managing complex performance marketing ecosystems, including deep proficiency in SEM, programmatic advertising, and digital media buying. - Strong analytical acumen with the ability to interpret large datasets, build predictive models, and translate technical findings into strategic business recommendations. - Proven ability to lead and mentor high-performing teams while maintaining clear communication channels with senior leadership and external partners. - Exceptional project management skills, with a track record of handling multiple high-priority campaigns simultaneously in a fast-paced, hybrid work environment. - A strategic mindset toward marketing automation and CRM integration, ensuring seamless data flow between platforms to optimize the full customer lifecycle. - A Bachelors or Masters degree from a top-tier institute, complemented by 5 - 8 years of hands-on experience in high-growth digital environments.