Sr. Director, Product Marketing

Description NewCore is a security-first identity platform built for the agentic era, designed to secure, enable, and govern both human and agent identities within a single, scalable architecture.

The platform has been rebuilt from the ground up by cybersecurity veterans and Unit 8200 alumni, bringing deep expertise in security and distributed systems.

Backed by leading investors including Cyberstarts, Index Ventures, and Evolution Equity Partners, NewCore is focused on delivering robust, enterprise-ready identity solutions. Team members join a fast-growing company where security, innovation, and technical excellence are core values.

We are seeking an experienced and strategic Director of Product Marketing to join our growing Marketing team. Reporting directly to the Head of Marketing, this role is a critical leadership position responsible for defining how NewCore positions, messages, and differentiates its products in the market.

The Director of Product Marketing will own the development and execution of our product marketing strategy - driving go-to-market clarity, competitive differentiation, and pipeline growth.

This leader will work cross-functionally across Marketing, Product, and Sales to ensure consistent, compelling narratives that resonate with buyers and accelerate revenue.

The ideal candidate is a seasoned product marketer with experience in high-growth B2B environments, a track record of building scalable programs, and a passion for translating complex product capabilities into clear customer value.

This person will operate as a player-coach, leading strategy while staying close to execution on high-priority initiatives.

Responsibilities

Develop and manage NewCore’s core use case messaging, positioning, and key collateral. Lead the Product Marketing function as a player-coach, driving strategy while staying close to execution on high-priority initiatives. Facilitate alignment with executive and cross-functional stakeholders on value proposition and key