Performance Marketing Manager - Premium D2C

Performance Marketing Manager - Premium D2C Experience: 3 - 5 Years CTC: 20 - 25 LPA Location: Delhi NCR Work Mode: Hybrid Working Days: Monday - Friday | Weekends Off About the Role: We are looking for a high-calibre Performance Marketer with strong hands-on expertise in scaling digital acquisition for a premium D2C brand. The ideal candidate should be data-driven, commercially sharp and capable of owning performance marketing end-to-end - from strategy and media planning to execution, optimisation and ROI. Key Responsibilities: - Own and scale performance marketing across Meta, Google, YouTube and other relevant digital platforms. - Drive customer acquisition, revenue, ROAS, CAC and LTV across the funnel. - Develop and execute performance strategies aligned with business and revenue goals. - Manage significant digital media budgets with a strong focus on ROI and profitable growth. - Analyse campaign, cohort and funnel data to identify growth opportunities. - Lead A/B testing across creatives, audiences, landing pages and offers. - Work closely with Creative, Brand, Product, E-commerce and Analytics teams to improve conversion and acquisition efficiency. - Build dashboards and provide actionable insights on campaign and business performance. - Identify new channels, audiences and growth levers to diversify acquisition. - Work with agencies/platform partners where required, while retaining strong ownership of performance. What We're Looking For: - 3 - 5 years of strong performance marketing experience, preferably with a premium / aspirational D2C brand. - Proven track record of scaling digital spends while improving ROAS/CAC. - Strong hands-on expertise in Meta Ads, Google Ads and performance analytics. - Excellent understanding of D2C metrics, conversion funnels, attribution, CAC, LTV, ROAS and contribution margins. - Strong analytical and numerical ability with a commercial/growth mindset. - Someone who is comfortable getting into the numbers, identifying what is working/not working and taking decisive action. - Candidates from premium D2C, consumer brands, beauty, fashion, lifestyle, wellness, luxury, food & beverage or other high-growth consumer businesses preferred. Ideal Candidate: We are looking for someone who has actually scaled a D2C business, not merely managed campaigns. Someone who can look at a 1 crore media budget and answer: "Where should the next 10 lakh go, and why?" Compensation: 20 - 25 LPA Work Model: Hybrid Working Days: Monday - Friday | Weekends Off Role: Performance Marketing Manager Industry Type: Hotels & Restaurants Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education: PG: MBA/PGDM in Advertising/Mass Communication