Opptra - Performance Marketing Manager

About Opptra: Opptra unlocks Asian expansion for consumer brands through ecommerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels across India, GCC, and Southeast Asia. The Role: Own profitable online growth for Opptra's portfolio - Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty - by planning, executing, and scaling marketplace demand engines across India, GCC, and SEA. What You'll Do: Marketplace Execution: - Take full ownership of paid campaigns on Amazon India and Flipkart - from campaign structure and bid logic to placement strategy and spend pacing. - Make real spending decisions; this is a hands-on role with significant monthly ad spend under your direct control. - Be accountable for topline growth on a large, multi-category marketplace portfolio. - Work closely with Catalog and Category to ensure listing quality - content, ratings, pricing, and promotions - is pulling its weight in campaign performance. - Get ahead of major sale events by locking in stock availability, content sign-offs, and launch timelines well before go-live. Growth & Optimisation: - Hit the ground running with a clear plan - defined priorities, measurable targets, and an honest view of what needs fixing first. - Treat every campaign as a learning opportunity - design structured experiments, read the results properly, and build on what works. - Get more out of the tools and agencies you work with than most people do - use automation and external partners to punch above your headcount. Reporting & Stakeholder Management: - Keep leadership genuinely informed - not just with data, but with a clear read on what's working, what isn't, and what you're doing about it. - Be the connective tissue between marketing and the rest of the business - Category, Supply Chain, Finance - so nothing falls through the cracks. - Run structured weekly and monthly reviews that drive decisions, not just discussion. What We're Looking For: Must Have: - Directly managed performance marketing at meaningful scale on Indian marketplaces - this is not a first rodeo. - Hands-on ownership of substantial monthly ad spend on Amazon India and Flipkart - not delegated to an agency. - Deep expertise in Sponsored Products, Sponsored Brands, DSP, and Flipkart Ads - not just familiarity. - Proficiency with ad management tools - Adbrew, Pacvue, Hector/Sku, or equivalent. - Strong command of TACoS, ROAS, ACoS, unit economics, and P&L linkage. - Structured thinker - solves for ACoS spikes, content gaps, and inventory issues in systems, not reactions. - Demonstrated use of AI tools (ChatGPT, Claude, Perplexity, or ad-tech tools) in daily workflow, with measurable impact. - Experience managing external agencies and holding them accountable to output KPIs. Good to Have: - Hands-on experience with Quick Commerce - Blinkit, Zepto, or Swiggy Instamart shelf and boost mechanics. - Has operated at high GMV scale and allocated capital across a multi-brand, multi-SKU portfolio. - Exposure to GCC marketplace channels (noon, Amazon.ae) or SEA platforms (Lazada, Shopee). - Experience building attribution or performance dashboards - not just consuming them. - A point of view on how AI will reshape marketplace advertising in the next 2-3 years. Why Opptra: You'll own real revenue - not a slice of a campaign managed by committee. Opptra's model gives you category-level accountability across a growing multi-brand portfolio, with the tooling, data, and cross-functional support to back it up. If you're a marketplace operator who thinks in systems and wants to help build Asia's most ambitious brand distribution engine - this is the seat.