Director of Paid Social

Director of Paid Social Sociallyin | Atlanta, GA (Remote-friendly) | $80,000–$95,000 We're hiring a Director of Paid Social to own and grow our paid media department. This is a senior leadership role for someone who's ready to build something, not just maintain it.

About the role Sociallyin is a social media marketing agency, and only a social media marketing agency. We've been operating for 15 years, we're 50 people strong, and we're actively investing in how AI changes the way agencies work.

Our paid media department runs over $200K+ in monthly ad spend across 30+ client accounts, spanning Meta, TikTok, LinkedIn, Google, YouTube, and more. Clients range from SMB to mid-market to enterprise.

The function is solid, but the ceiling is significantly higher than where we are today, and we need a leader who can take it there.

We want someone who can manage a team of 5 (mid-level and junior buyers), elevate performance across the board, build the systems and playbooks we've been operating without, move the department upmarket, and develop the next generation of leaders inside it. This isn't a seat-warmer role.

You'll report directly to the founders, you'll have full authority over how the department runs, and you'll have real influence on where the agency goes next. What you'll own Team leadership and development. Managing a team of 5+ paid media specialists (middle and junior).

Coaching them, growing their skills, and building a culture where people want to do their best work. Department performance. Owning the results across every client in the paid book. Defining what good looks like, holding the team to it, and driving continuous improvement. Strategy across platforms.

Setting the strategic direction for paid campaigns across Meta, TikTok, LinkedIn, Google, and YouTube. Knowing when to push budget, when to pull back, and when to test something new. Client relationships. Acting as the senior paid voice in strategic client conversations. Building trust with marketing l