Director of Product, Customer Lifecycle & Engagement
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Job Description
Become a part of our caring community The Director, Product Management defines and leads the digital and CX strategy for member engagement, retention, loyalty, and customer experience across the Reliance consumer business.
Accountable for retention, NPS, member engagement, and long-term customer value outcomes, this leader is responsible for creating connected experiences that strengthen member relationships throughout the year and drive sustainable business growth.
Partnering closely with a peer leader responsible for digital acquisition and conversion, this role owns the member journey beyond enrollment—ensuring customers remain engaged, supported, and connected across unassisted and assisted channels.
The Director serves as the strategic leader for lifecycle experiences, identifying opportunities to deliver meaningful value beyond shopping and enrollment and establishing Reliance as a trusted partner throughout the member's healthcare journey.
This role works closely with senior leaders across Digital, Marketing, Operations, Customer Experience, Technology, and Sales. The role leads a team of Product Managers and/or Product Owners and contributes to annual planning, investment prioritization, and long-term business strategy.
Key Responsibilities
Define and lead the strategy for member engagement, loyalty, retention, and lifecycle management across Reliance consumer. Serve as the accountable business owner for retention, NPS, member engagement, loyalty, and customer lifetime value outcomes.
Own the end-to-end customer lifecycle experience, ensuring seamless connectivity across digital, agent, contact center, marketing, and partner channels. Establish and lead the strategic roadmap for experiences and capabilities to create value for members throughout the year.
Partner with senior leaders across Marketing, Operations, Customer Success, Technology, and Sales to align investments and priorities in support of enterprise goals. Lead cross-functional initiatives that i
Required Skills
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