CRM Marketing Lead (Communications Strategist)
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Job Description
Become a part of our caring community The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns.
The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. The Communications Strategy Lead defines the marketing strategies that shape member engagement journeys for Go365+Stars.
As the strategic architect behind assigned AXP journeys, this highly visible individual contributor translates member insights, business priorities, and performance data into personalized engagement strategies that drive awareness, participation, digital engagement, care gap closure, andotherbusiness outcomes.
Working in close partnership with the Pod Lead, Marketing Analytics, and cross-functional stakeholders, this role influences journey priorities, personalization strategies, testing opportunities, and optimization decisions that inform pod execution.
The Communications Strategy Lead also owns the learning agenda for assigned journeys, partnering with Marketing Analytics to define hypotheses, measurement approaches, and optimization priorities that improve performance over time.
Success in this role is defined by the ability to develop effective journey strategies, translate insights into action, influence cross-functional decision-making, and contribute to improved member and business outcomes through continuous learning, experimentation, and optimization.
Key Responsibilities
Journey Strategy & Planning Define and evolve engagement strategies for Go365+Starsjourneys, ensuring alignment with member needs, enterprise priorities, and business goals. Develop audience, messaging, personalization, channel, and engagement strategies that inform AXP journey design and execution. Establish strategic journey frameworks th
Required Skills
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