Associate Vice President - Digital Acquisition - NBFC

: - Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels (social, search, affiliates, partnerships, fintech ecosystems). - Customer Acquisition: Drive new-to-credit and repeat customer acquisition through digital platforms, ensuring cost-effective CAC (Customer Acquisition Cost). - Performance Campaigns: Lead end-to-end planning, execution, and optimization of performance marketing campaigns across paid search, display, social, and programmatic channels. - Marketing Analytics: Establish robust analytics frameworks to track campaign ROI, funnel conversion, customer segmentation, and lifetime value. - Channel Management: Oversee SEO/SEM, digital partnerships, and influencer-led campaigns. - Technology Integration: Collaborate with product and tech teams to enhance digital onboarding, e-KYC, and loan application journeys. - Compliance & Governance: Ensure adherence to NBFC regulatory guidelines in digital acquisition processes. - Leadership: Build and mentor a high-performing digital acquisition and analytics team. - Innovation: Explore emerging digital trends (AI/ML, martech, open banking APIs) to strengthen acquisition. Qualifications & Skills: - MBA/PGDM in Marketing/Finance or equivalent. - 12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech. - Proven expertise in performance marketing campaigns and marketing analytics. - Strong analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.). - Excellent leadership, communication, and stakeholder management abilities.