Director of Demand Generation & Digital Marketing

🏆 Great Place to Work® Certified | USA Harbor Compliance is a leading technology platform for entity compliance, helping more than 80,000 businesses and nonprofits manage licensing, tax registration, and legal entity requirements nationwide. Founded in 2012 and recognized repeatedly by the Inc.

5000 and Deloitte Technology Fast 500, we've grown through five strategic acquisitions — and are now backed by a 2026 majority growth investment from Bregal Sagemount to accelerate product, AI, and customer experience. We're a passionate team making compliance simpler and smarter for every organization we serve.

The Director of Demand Generation & Digital Marketing owns paid, organic, and web demand across Harbor Compliance and its owned companies and brands.

This is a build role as much as a scale role: we are evolving from a predominantly sales-led motion into a business that also acquires and expands through self-service and product-led growth, while moving deliberately toward mid-market and up-market customers.

You will lead the demand side of that shift, positioning us for a new audience, building the measurement foundation to prove what works, and owning acquisition efficiency as the guardrail on investment.

You will work in close partnership with Product Marketing and with Lifecycle & Customer Marketing, who own positioning and the post-acquisition journey respectively.

Key Responsibilities

Own the demand generation strategy and roadmap across all brands, accountable for qualified pipeline and new ARR growth. Build, lead, and develop a high-performing demand generation team, and own the web estate and conversion surface with the Web Developer as a direct report.

Design and execute a testing roadmap (A/B and multivariate) across landing pages, campaigns, and conversion paths to continuously improve funnel performance. Scale qualified pipeline through GEO/SEO strategy, content, and multi-channel demand campaigns across every brand in the portfolio. Partner with Sales le