National Sales Manager - B2B & QSR - FMCG/Food Processing

Job Title: National Sales Manager B2B & QSR Department: Sales Food Service / B2B Key Responsibilities: 1. Business Development & Sales Growth: - Develop and execute the national sales strategy for B2B, QSR, and HORECA channels. - Drive revenue growth and achieve annual sales, volume, and profitability targets. - Identify new business opportunities with national and regional QSR chains, cloud kitchens, cafs, hotels, restaurants, caterers, and institutional customers. - Expand market penetration across metro, Tier-1, and Tier-2 cities. 2. Key Account Management: - Manage relationships with major QSR and HORECA accounts. - Lead commercial negotiations, annual contracts, pricing discussions, and promotional agreements. - Ensure customer retention through strong service levels and business reviews. - Build long-term strategic partnerships with key decision-makers. 3. Channel Expansion: - Strengthen distributor and food service partner network across India. - Appoint and manage channel partners for institutional and HORECA business. - Monitor distributor productivity, coverage, and profitability. 4. Team Leadership: - Lead, coach, and develop Regional Sales Managers and Key Account Managers. - Set KPIs, review performance, and drive execution excellence. - Build a performance-driven sales culture. 5. Commercial & Business Planning: - Prepare annual operating plans, sales forecasts, and demand projections. - Monitor sales pipeline, conversion ratio, and customer profitability. - Collaborate with Supply Chain and Finance for inventory planning and collections. 6. Cross-Functional Collaboration: - Work closely with Marketing, R&D, Culinary, Operations, and Supply Chain teams. - Support product launches and menu innovations for QSR customers. - Coordinate customer trials, product sampling, and commercialization. 7. Market Intelligence: - Track competitor activities, pricing, product innovations, and industry trends. - Identify emerging opportunities in food service, bakery, caf, frozen foods, dairy, sauces, seasonings, beverages, etc. Education: - MBA in Sales, Marketing, or Business Management. - Bachelor's degree in Food Technology, Hospitality, Commerce, or related field preferred. Experience: - 15-20 years of experience in FMCG/Food/Food Ingredients/Frozen Foods. - Experience handling national QSR chains and institutional accounts is mandatory.