Sales Head (PSS08032)

About The Company With extensive industry experience, this organization has built a trusted reputation in the biscuit and snack industry across India and international markets including Africa , North America , the Middle East , and Singapore . Its diverse portfolio spans biscuits, cookies, toast, cakes, and namkeens, reflecting a strong commitment to quality, nutrition, and consistent product excellence. The company continues to expand its footprint through disciplined quality control and a focus on delivering top-quality products. Position Overview The National Sales Manager (General Trade) will lead sales growth, market expansion, and distribution excellence across India . Reporting to the CMO , this role drives strategy and execution for the General Trade (GT) channel, overseeing regional teams, strengthening distributor networks, and achieving revenue and profitability targets in a competitive FMCG environment. Key Responsibilities • Develop and implement national sales strategies for the General Trade channel. • Drive achievement of sales volume, value, market share, and profitability targets. • Identify growth opportunities across regions, categories, and product portfolios. • Collaborate with marketing and supply chain teams to ensure effective market execution. • Expand and strengthen the distributor and dealer network across India. • Monitor distributor performance and implement corrective action plans to ensure sustainable growth and ROI. • Lead and mentor Regional Sales Managers, Area Sales Managers, and sales teams to drive performance and capability building. • Ensure effective implementation of trade schemes, promotions, and visibility initiatives. • Monitor market trends, competitor activities, pricing, and consumer behavior to inform strategy. • Manage sales budgets, trade spends, forecasting, and inventory planning with commercial discipline. • Build strong relationships with key distributors, wholesalers, and trade partners while coordinating with internal stakeholders. • Present business reviews and growth plans to senior leadership, ensuring alignment with strategic goals. Required Experience & Qualifications • Education: MBA in Sales, Marketing, or Business Management preferred; Bachelor's degree in Business, Commerce, Marketing, or related field. • Experience: 15+ years in FMCG sales with at least 5 years in a national leadership role. • Leadership: Proven ability to lead large regional teams and manage distributor networks across India. • Technical Expertise: Strategic Sales Planning, Distribution Network Management, Channel Development, P&L Understanding, Data Analytics & Sales Forecasting, Trade Marketing. • Soft Skills: Strong negotiation, influencing, communication, and presentation skills; strategic, analytical, and results-driven leadership style. Why Consider this Opportunity? • Lead national sales strategy for a well-established and growing FMCG brand. • Shape the General Trade channel across diverse markets in India. • Drive measurable impact on revenue, profitability, and market share. • Collaborate closely with senior leadership and cross-functional teams. • Influence business growth through strategic distribution and trade excellence. • Be part of a legacy organization with strong quality credentials and expanding global reach.