Head - Sales - Frozen Food

Role Overview: To lead and drive the national sales strategy and execution for the Frozen Food categoryspecifically focusing on Fruits & Vegetables (F&V), Ready-to-Cook (RTC), and Ready-to-Eat (RTE) productswithin the HORECA and B2B channels. The role is responsible for achieving revenue, volume, and distribution targets by developing a high-performing sales team, building strong relationships with institutional clients (hotels, restaurants, caterers, QSRs, cloud kitchens, etc.), and ensuring operational excellence across regions. Key Responsibilities: - Develop and implement a national sales strategy for Frozen Foods (F&V, RTC, RTE) across HORECA & B2B segments. - Define short-term and long-term sales targets and ensure achievement through regional sales teams. - Identify and prioritize high-potential markets, segments, and accounts. - Build scalable processes to drive customer acquisition and retention. - Build, lead, and mentor a pan-India sales team including Regional Sales Managers, Key Account Managers, and Institutional Sales Officers. - Set clear performance KPIs and regularly monitor individual and team performance. - Provide training and development to improve product knowledge, negotiation, and account management skills. - Manage and grow relationships with key national and regional HORECA accounts (hotel chains, restaurant groups, catering companies, QSRs, cloud kitchens, etc.). - Negotiate pricing, contracts, and annual operating plans with key customers. - Collaborate with channel partners, distributors, and wholesalers to ensure availability and service levels. - Collaborate with marketing and R&D to support product launches, customer trials, and category expansion. - Conduct regular market research to track competitor activity, customer trends, and emerging opportunities. - Provide feedback to product development teams based on customer insights. - Ensure alignment with the supply chain and demand planning teams to optimize inventory levels and order fulfilment. - Monitor credit management and payment cycles for B2B clients. - Prepare regular sales forecasts, pipeline reports, and business reviews for senior management.