Marketing Manager

We’re on the hunt for a dynamic, experienced and strategic Marketing Manager to lead and drive the next chapter of WA Cricket’s customer experience journey across our iconic brands including the Perth Scorchers and the new WACA Ground. You’ll steer data driven marketing strategies, shape customer experiences, and lead integrated campaigns in partnership with our Communications and Digital teams. With responsibility for marketing budgets, event experiences, and a high performing team, this is your chance to make a real impact on customer loyalty, game attendance, and lifetime value while championing some of WA’s most loved sporting brands. How you’ll make an impact • Develop and deliver marketing strategies and campaigns to retain and grow key customer groups across traditional and digital platforms. • Lead the development and ongoing iteration of customer journeys across key products with a focus on the consideration and acquisition phases (collaborating with other departments on the engagement and retention phases). • Direct the development and delivery of key customer experience engagement strategies. • Use data to iterate the customer journeys and optimise the engagement and retention resulting in high NPS, increased game attendance, increased repurchase ultimately resulting in a higher customer life-time value. • Maintain brand consistency, working closely with the Communications and Digital Teams to ensure a coordinated approach to identity and messaging. • Control marketing budget to drive economies of scale production and placement for all marketing programs. • Ensure the event experience across Perth Scorchers match days and premium and Membership products align with brand experience and strategic purpose. • Represent WA Cricket and Perth Scorchers at nominated games, events and functions upon reasonable request. • Provide leadership and management to direct reports. A great fit for this role looks like • A relevant tertiary degree • 5+ years marketing experience • Knowledge of customer acquisition and retention through marketing and driving high NPS scores • Innovative thinker with a demonstrated ability to develop and deliver above and below the line marketing plans • Experience in working with CRM, CMS and EDM tools • Project management skills • Demonstratable skills in creating and implementing customer journeys • Relationship building skills • Strong written and verbal skills Here’s what you can look forward to Our people benefits include Membership passes to all cricket games at the WACA Ground and at Optus Stadium, convenient onsite gym access at a discounted rate, Birthday Leave, salary packaging, employee recognition program, discounts on cricket merchandise, corporate health insurance discount, corporate partner discounts, flexible work arrangements, professional development opportunities and more! A little bit about us At WA Cricket, we’re proud to lead the way in Australian sport, developing inspiring players, building an inclusive and energetic cricket community, and creating meaningful social impact. The iconic WACA Ground is the home of the Perth Scorchers, our WA Men’s and Women’s teams, and the WA Cricket Foundation. As the WACA Ground evolves into a vibrant, sustainable community and sporting hub, cricket remains firmly at its heart. Our culture At WA Cricket, we champion a diverse and inclusive workplace where everyone can thrive. We’re committed to providing a safe environment for children. Our culture is grounded in our values Excellence, Collaboration, Inclusion and Celebration which guide how we show up for each other and our community, every day. Want to join our team? If you feel this role is for you, we would love to hear from you! Please submit your resume and cover letter outlining your relevant experience by 4 September 2026. Applications will be reviewed as they are received, and the position may close without notice. If you would like to receive a copy of the job description or would like any further information, please contact **@wacricket.com.au or call 9265 7273. Sometimes your personal circumstances may mean you need a bit of extra support to apply for this position. Just get in touch with the People & Culture team, by email or phone.