Marketing Manager

JLL empowers you to shape a brighter way . Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Shaping the future of real estate for a better world   At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working.  We bring to life a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way.  JLL is a global leader in helping clients envision where people will live, work, play, shop, and eat.  What this opportunity involves: As Marketing Manager for World Square, you'll lead the development and execution of comprehensive marketing and communications strategies that elevate one of Sydney's most dynamic retail precincts. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees, and in this role, you'll be at the forefront of creating compelling brand experiences that resonate with diverse audiences. You'll oversee everything from annual campaign planning and pop-up retail activations to digital marketing, PR, and community engagement initiatives. Working closely with the World Square Management Team, clients IFM Real Estate Fiduciary Pty Ltd and AWPF Management No 2 Pty Ltd, and key precinct stakeholders, you'll ensure brand consistency across all touchpoints while driving measurable results. This position offers the opportunity to blend strategic thinking with creative execution, managing budgets, conducting market research, supporting retailers, and representing World Square at high-level meetings and events. What sets JLL apart is our culture of collaboration, locally and across the globe, and you'll leverage this network to deliver innovative marketing solutions that drive foot traffic, conversion, and sales for retailers while strengthening World Square's position as a premier retail destination. An overview of the role: • Develop and deliver the annual World Square marketing and communications strategy, including campaigns, events, digital marketing, PR, research, reporting, community engagement, and retailer support initiatives. • Lead the World Square Pop-Up Retail and Activations strategy, managing all aspects from planning through execution and performance analysis. • Oversee brand management for World Square, ensuring the brandmark and guidelines are accurately represented across every touchpoint and consulting with departments to maintain consistency in brand positioning. • Build and maintain strategic relationships with key precinct stakeholders, including City of Sydney Council, Committee for Sydney, neighboring properties, and major retailers, representing World Square at meetings and events. • Direct retailer support initiatives by developing and maintaining relationships throughout the precinct, attending leasing meetings, and working with opening retailers on hoarding execution and launch strategies. • Manage market research and analysis to deliver insights on World Square's diverse demographic, including local residents, international and domestic students, CBD workers, and Asian demographics. • Oversee the Marketing Budget (promotional fund), including forecasting, reforecasting, reconciling, and managing purchase order and invoicing processes. • Prepare comprehensive monthly, quarterly, and ad hoc reports for clients, including marketing and pop-up retail performance measures with ROI analysis. • Conduct daily centre walks to manage asset presentation, focusing on branding, installations, and signage while ensuring adherence to risk management and OH&S policies. Sounds like you? This is what we are looking for: • Bachelor's degree in marketing, communications, or a related field. • Minimum 5 years of experience in marketing, preferably within retail, property, or shopping centre environments. • Proven track record in developing and executing integrated marketing strategies with measurable ROI outcomes. • Demonstrated expertise in digital marketing, brand management, and PR across multiple channels. • Strong budget management experience, including forecasting, financial reconciliation, and vendor management. • Excellent writing and communication skills with meticulous attention to detail and accuracy. • Proven ability to manage multiple projects simultaneously while working under pressure to meet tight deadlines. • Experience in stakeholder management and building productive relationships with clients, retailers, and cross-functional teams. Benefits: • Great employee discounts off fitness, wellbeing & other renowned brands • 18 weeks paid maternity leave • Private Health Insurance Discounts • Active Social Club • Employee assistant program • Novated Lease for EV cars • Paid time off for volunteer work • Career Opportunities with Australia's #1 Commercial Real Estate firm • Premium offices What you can expect from us: You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like-minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sight and imagine where JLL can take you.  As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce.  Interested candidates, please apply following the link below quoting job reference number REQ529254 Location: On-site –Sydney, NSW If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table! At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing. JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Sta