Lead Marketer, NAM Upmarket Strategy

Team Overview The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments.

Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences.

Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.

Role Summary This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities.

Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners.

You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.

What You'll Do

Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue. Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.

Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities. Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.

Create AI-enabled campaign playbooks and identify opportunities to improve reach, experimentation, and answer-engine visibility. Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery.

Manage program budgets, evaluate trade-offs, and optimize investment based on business performance. Partner with Sales, Produc