Director, Marketing Operations

Director, Marketing Operations Hanover Research Arlington, VA/Remote The Director of Marketing Operations is responsible for maximizing the efficiency and effectiveness of marketing programs through the strategic use of technology, data, and process optimization.

This role leads the evaluation and implementation of marketing technologies, oversees marketing automation and CRM integrations, and manages lead processes to improve conversion and pipeline performance.

The position is responsible for executing email campaigns, developing and maintaining marketing performance reporting, and delivering insights that inform business decisions.

Working closely with Demand Generation, Sales Rev Ops and CRM teams, the Director ensures seamless campaign execution and alignment across the customer journey. The role also leads the marketing operations team providing strategic direction, project management support, coaching, and professional development.

You will report to the Chief Marketing Officer in this role.

RESPONSIBILITIES MARKETING AUTOMATION Own end-to-end marketing automation (HubSpot) processes and workflows to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting Responsible for overseeing, implementing, analyzing and optimizing all automated marketing programs, including email Craft audience segmentation strategies to incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem; will support segmentation necessary when ABM is launched Uses customer segmentation data to enhance the effectiveness of automation and event-triggered marketing activities through tailored messaging, channel usage, customer targeting, and timing, generating demand and nurturing interest at scale across our customer base Develop and optimize communication content and cadence through rigorous A/B testing and experimentation, ultimately driving analysis of results and making rec