Media Planner
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Job Description
CAREER OPPORTUNITY Job Title: Media Planner Reports to: Senior Media Planner OVERVIEW The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client’s advertising campaigns. Media Planners are expected to maintain responsibilities across multiple accounts.
Tasks include campaign media planning, external media negotiations, support of client projects and needs, and development of strong relationships with external media partners so as to satisfy clients’ objectives.
A successful Media Planner must be detail-oriented, organized, have excellent communication and interpersonal skills and be comfortable working in a fast-paced environment. KEY RESPONSIBILITIES
●Curate audio based media plans and provide rationale behind recommendations utilizing, but not limited to, client KPI goals, allocated budgets, and target demo information. Utilize external research tools to form recommendations
●Build and maintain strong relationships with audio networks and partners across podcasts, radio, digital streaming platforms, and YouTube influencers.Work with networksto discuss client needs, negotiate rates and terms, and support active campaigns through optimizations
●Develop a strong working knowledge of audio-influencer channels.Be able to articulate why a show or channel may or may not be right for a client’s business goals or budget
●Lead client recommendations & presentations for media related channels and content
●Work with the account strategy team to ensure that client budgets, flowcharts, and network contracts match what is approved to book
●Ensure that all campaigns are accurately entered into the audio buying system, and all orders are accurate, countersigned, and returned. Conduct audits to ensure campaigns are up to date and do not require revisions
●Support the Ad Ops team to onboard networks and shows witheducating them on campaign expectations (client products, measurement, creative, etc.)
●Work with finance on billing a