Media Buyer & Creative Strategist

We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market.

100+ team members, multiple brands, growing ~40% per year. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel. The role: You own paid social performance.

Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis. This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration.

You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).

What you'll own Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling The creative testing engine: an always-on testing calendar with clear hypotheses per test (hook, angle, format, audience) Creative analysis: hook rate, hold rate, CTR, and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues) Localized campaigns done right: geo-radius targeting, small remarketing pools, frequency management in limited markets A weekly scorecard in business terms: registrations, CPL, CAC, and blended efficiency — not vanity metrics Requirements 3+ years hand