CavinKare - National Trade Marketing Manager

- Responsible for translating category priorities into executable national trade plans across channels, geographies, distributors, outlets and frontline sales teams. - The role drives trade scheme effectiveness, rural GTM, visibility, distributor capability, loyalty program execution, BTL activation, SFA adoption, category productivity, trade budget discipline and new product launch support. - Trade Schemes: Design and monitor trade schemes to improve dealer participation, incremental business and outlet execution. - GTM & Distribution: Lead rural GTM / village expansion execution with Sales; improve reach, range and sales-force effectiveness. - Distributor & Field Capability: Build channel capability among distributors and train / coach SDEs and frontline sales teams on products, processes, schemes and trade marketing objectives. - Visibility & Activation: Design / recommend POP, dispensers and visibility solutions; identify, monitor and review BTL activities by channel, model and category. - SFA & Data Discipline: Ensure execution and efficacy of distributor software, handheld terminals, frontline apps and reporting routines. - Category Productivity: Create and implement category-specific tasks to improve outlet productivity, SKU throughput and route / salesperson effectiveness. - Loyalty Program: Act as national custodian for retail / wholesale loyalty program; track outlet-wise trends and recommend refinements with NSM / ZSMs. - Market Intelligence: Track competitive pricing and trade actions; provide timely inputs to Sales, Marketing and Finance for response planning. - Budgets & Launches: Manage TP / TPR budgets within approved governance; support Beverages new product launches through trade readiness and field coordination. Recruitment Disclaimer & Candidate Advisory This job posting has been issued by CavinKare Pvt Ltd exclusively for recruitment purposes. The information contained herein is intended solely for prospective candidates applying for the advertised position and must not be reproduced, modified, or distributed without prior authorization. Candidates are advised to exercise due diligence and remain vigilant against fraudulent communications, including emails, messages, or fictitious employment offers, that falsely claim to originate from or represent CavinKare Pvt Ltd. CavinKare Pvt Ltd does not authorise or engage any individual, agency, consultant, or third party to solicit or collect any fee, payment, or monetary consideration from candidates at any stage of the recruitment or selection process. Candidates are therefore advised not to make any payment or provide any financial consideration in connection with an employment opportunity represented as being offered by CavinKare. Candidates are advised to rely exclusively on official CavinKare communication channels for all recruitment-related correspondence and to exercise appropriate caution when responding to unsolicited or unverified employment communications.