Growth Marketing Manager
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Job Description
About the Role We're an early-stage, AI-powered marketplace connecting Gen Z college students and young professionals with brand partners for paid work opportunities — from quick micro-tasks to longer-term gigs.
Think of us as the talent and hiring platform built for the next generation, sitting at the intersection of the gig economy, career development, and brand marketing. As our Growth Marketing Manager , you'll own full-funnel growth across two distinct audiences : student acquisition and brand partner expansion.
You'll run paid and organic campaigns, design growth loops, and use AI tools to move fast and stay efficient. This is a high-ownership, high-visibility role where you'll partner directly with senior leadership to shape strategy and execute.
This is a hybrid role based in Santa Monica, CA, with on-site presence required per company policy. Visa sponsorship is not available.
What You'll Do
Own execution and optimization of paid campaigns across LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok , and retargeting channels. Rapidly test new creative, audiences, and placements to reduce CAC and improve efficiency.
Leverage AI tools to scale ideation, creative production, copywriting, targeting experiments, and reporting. Explore scrappy, unconventional growth tactics and organic channels (SEO/AEO, social, partnerships) alongside paid efforts.
Design and execute campaigns that move both students and brand partners from awareness to conversion. Collaborate with sales to align brand-facing campaigns with pipeline goals. Help run student acquisition programs including referral loops and ambassador initiatives.
Build and iterate nurture sequences to keep leads and users engaged across the funnel. Support onboarding and lifecycle campaigns that drive student activity and brand partner retention. Help execute upsell/cross-sell campaigns for existing brand partners.
Monitor and optimize retention metrics to improve LTV and reduce churn. Track and analyze key
Required Skills
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