Growth Marketing Lead

About the Role We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns.

Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one. As our Growth Marketing Lead , you'll sit at the intersection of strategy, media, and creative intelligence.

You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth.

This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds. This role is based on-site in New York City. Visa sponsorship is not available.

What You'll Do

Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs) Develop cohesive growth strategies that place creative at the center of paid advertising programs Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns What We're Looking For Required: 4–8 years of paid media experience; agency and/or consumer app background strongly preferred Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management Proven track record managing accounts with seven-figure+ annual media budgets ($1M+) Experience running paid media campaigns across Meta, TikTok, and Google Strong analytical skills — ability to translat