Assistant Vice President/Vice President - Marketing - Telecom

Location: Mumbai, Maharashtra, India Reporting To: COO Role Summary: The AVP/VP will lead the overall marketing strategy, driving brand visibility, demand generation, and business growth. This role will oversee key marketing functions including event management, digital marketing, social media, content development, lead generation, and sales enablement. The CMO will work closely with sales and leadership teams to create impactful campaigns that generate quality leads and strengthen market positioning. Key Responsibilities: 1. Marketing Strategy & Leadership: - Develop and execute a comprehensive marketing strategy aligned with GTSs business objectives - Partner with leadership and sales teams to drive revenue growth through marketing initiatives - Build and lead a high-performing, agile marketing team 2. Demand Generation & Lead Management: - Design and execute lead generation campaigns across digital and offline channels - Optimize conversion funnels to improve lead quality and ROI - Collaborate with sales teams to align marketing efforts with pipeline goals - Establish metrics to track campaign effectiveness and ROI 3. Digital Marketing & Social Media: - Oversee digital marketing initiatives including SEO, SEM, email campaigns, and paid media - Develop and manage social media strategies to enhance brand presence and engagement - Monitor analytics to continuously improve digital performance 4. Event Management & Brand Activation: - Plan and execute industry events, exhibitions, webinars, and customer engagement initiatives - Leverage events as strategic channels for brand building and lead generation - Ensure strong on-ground and digital integration for maximum impact 5. Content & Brand Strategy: - Drive content marketing initiatives including blogs, case studies, whitepapers, and campaigns - Ensure consistent brand messaging across all communication channels - Lead storytelling efforts that resonate with target audiences 6. Sales Enablement & Collaterals: - Develop impactful marketing collaterals to support the sales team (presentations, brochures, proposals, etc.) - Align closely with sales to ensure messaging supports deal conversion - Enable sales teams with tools, insights, and campaigns 7. Analytics & Performance Management: - Use data analytics to measure campaign effectiveness and customer behavior - Drive continuous improvement through insights and optimization - Manage marketing budgets effectively to maximize ROI Qualifications: MBA / Postgraduate Degree in Marketing, Business Administration, or related field. Experience: - 20+ yrs of progressive marketing experience - 10 years in a senior marketing leadership role (Head Marketing / VP / CMO) - Experience in Telecom industry preferred Key Skills: - Strong strategic thinking and execution capability - Expertise in lead generation and campaign management - Deep understanding of digital marketing channels - Excellent stakeholder management and collaboration skills - Strong analytical and data-driven mindset - Experience leveraging Generative AI for content, campaigns, and personalization - Strong understanding of marketing automation, data analytics, and MarTech ecosystems - Creative thinking with strong attention to brand and messaging