Senior Manager - Marketing - Brand IPs/Campaigns & Events

Senior Manager Marketing (Brand IPs, Campaigns & Events) Location: Mumbai (BKC) Department: Marketing Experience: 10 - 12 Years About the Role: We are looking for a highly creative and execution-focused Senior Manager Marketing to lead our flagship brand initiatives, intellectual properties (IPs), integrated marketing campaigns, and large-scale events. This role is ideal for a marketing professional who thrives on building memorable brand experiences, driving customer engagement, and delivering measurable business impact. The successful candidate will be responsible for conceptualizing and executing high-visibility campaigns that strengthen brand equity while collaborating with cross-functional teams and external partners. Key Responsibilities: 1. Brand IP Development & Management: - Lead the strategy, planning, and execution of flagship brand properties (IPs) and signature marketing initiatives. - Conceptualize innovative campaigns that enhance customer engagement and reinforce brand positioning. - Build scalable marketing properties that create long-term business value. 2. Integrated Marketing Campaigns: - Develop and execute 360 marketing campaigns across digital, social media, print, PR, on-ground activations, and partner channels. - Ensure campaigns align with business objectives, customer insights, and brand guidelines. - Monitor campaign performance and optimize ROI through data-driven decision-making. 3. Events & Experiential Marketing: - Own the end-to-end execution of corporate events, customer engagement programs, exhibitions, conferences, product launches, and experiential activations. - Coordinate with agencies, production partners, venues, and vendors to ensure flawless execution. - Deliver exceptional attendee experiences while maintaining timelines and budgets. 4. Strategic Partnerships: - Identify and build relationships with industry associations, sponsors, media houses, influencers, and strategic partners. - Explore collaboration opportunities that expand brand visibility and customer reach. 5. Brand Communication: - Ensure consistency in messaging across all consumer touchpoints. - Work closely with internal creative, digital, PR, and business teams to develop impactful communication strategies. - Strengthen brand awareness through innovative storytelling and integrated marketing initiatives. 6. Stakeholder & Agency Management: - Collaborate with leadership, sales, business development, digital, and product teams. - Manage creative, media, event, and digital agencies to deliver high-quality marketing outputs. 7. Budget & Performance Management: - Manage annual marketing budgets for campaigns, events, and brand initiatives. - Track KPIs including brand awareness, customer engagement, lead generation, event effectiveness, and campaign ROI. - Present campaign insights and recommendations to senior leadership. Desired Candidate Profile: 1. Experience: - 10-12 years of progressive experience in Brand Marketing, Integrated Marketing, Campaign Management, or Experiential Marketing. - Demonstrated success in launching and managing large-scale campaigns, marketing IPs, and premium events. - Experience in lifestyle, hospitality, retail, real estate, media, luxury, consumer brands, or similar customer-centric industries will be highly preferred. 2. Skills & Competencies: - Brand Strategy & Positioning - Integrated Marketing Communications (IMC) - Campaign Planning & Execution - Events & Experiential Marketing - Marketing IP Development - Brand Partnerships & Sponsorships - Vendor & Agency Management - Budget Planning & Cost Optimization - Digital Marketing & Social Media - Data Analytics & Campaign Performance - Project Management - Stakeholder Management - Excellent Communication & Presentation Skills 3. Educational Qualification: - MBA / PGDM in Marketing from a reputed institute. - Additional certifications in Digital Marketing, Brand Management, or Event Marketing will be an advantage. What We're Looking For: - A strategic marketer with exceptional execution capabilities. - Strong leadership, planning, and project management skills. - Ability to manage multiple high-impact initiatives simultaneously. - Creative thinker with a strong understanding of consumer behavior and market trends. - Excellent relationship management and negotiation skills. - Passion for building memorable brand experiences that deliver measurable business outcomes.