General Manager - Marketing

Job Title General Manager - Marketing Department / Function Marketing Reporting Manager VP - Marketing Location Mumbai Position Summary : We are seeking a communications leader with 12 - 15 years of experience, from product-led organizations. Candidates with prior advertising agency experience before transitioning into marketing will have a strong advantage. The role will be responsible for driving communication and media strategy, with a focus on ideation, strategic thinking, and effectively briefing agencies and partners. A strong social-media-first marketing approach is essential, with proven capabilities in building impactful digital engagement strategies. Key Responsibilities : - Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms. - Lead mall campaigns, seasonal promotions, events, and experiential activations. - Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations. - Manage tenant communications and collaborate with retail brands on joint marketing initiatives. - Lead media relations, PR activities, corporate messaging, and crisis communication. - Analyze consumer insights and campaign performance to optimize engagement and customer experience. - Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution. Specifications (Skills & Competencies) : - Strong expertise in digital marketing, brand strategy, and stakeholder management. - Excellent communication, leadership, and project management skills. - Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field. - Fluency in English and Hindi required; Marathi preferred. Experience : Qualification : Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field. Overall Experience : 12 - 15 years Essential Experience : 12 years