Area Sales Manager - Mumbai General Trade

– Area Sales Manager (ASM) – General Trade Job Title: Area Sales Manager (ASM) – General Trade (GT) Location: Mumbai Experience: 8–12 Years CTC: Up to 18 LPA Working Days: 6 Days a Week Job Summary We are looking for an experienced Area Sales Manager – General Trade (GT) to drive sales growth and distribution in the assigned territory. The ideal candidate should have a strong background in FMCG Food or Spices with expertise in distributor management, territory sales, team handling, and achieving primary and secondary sales targets. Note: • Preferred Industry: FMCG – Food or Spices only • Avoid: Dairy, Tobacco • Only General Trade (GT) experience – Candidates with combined GT + Modern Trade (MT) experience will not be considered. • No relocation candidates. Key Responsibilities • Achieve primary and secondary sales targets within the assigned territory. • Expand numeric and weighted distribution while ensuring product availability. • Manage and strengthen distributor and channel partner relationships. • Drive product visibility and retail execution across GT outlets. • Lead, mentor, and monitor the performance of the sales team. • Track collections and ensure financial discipline. • Prepare sales forecasts, monitor inventory, and maintain MIS reports. • Execute trade promotions, BTL activities, and market development initiatives. • Ensure smooth day-to-day sales operations and territory management. Requirements • 8–12 years of experience in FMCG General Trade (GT) sales. • Strong experience in distributor and channel management. • Proven track record of consistently achieving sales targets. • Hands-on experience in team handling and territory management. • Excellent communication, analytical, and leadership skills. Preferred Industry • FMCG – Food • FMCG – Spices