Area Sales Manager - General Trade - FMCG/Foods

Area Sales Manager (General Trade) - FMCG Foods Experience: 5-10 Years Work Mode: Work from Office About the Role: We are looking for a dynamic and result-oriented Area Sales Manager (General Trade) to drive business growth across assigned territories. The ideal candidate should have a strong background in the FMCG Foods industry, with hands-on experience in General Trade sales, distributor management, and team handling. Candidates from the confectionery segment will be preferred. Key Responsibilities: - Drive sales growth and achieve primary and secondary sales targets within the assigned territory. - Develop and execute territory-wise sales plans to maximize market penetration and revenue. - Appoint, manage, and strengthen the distributor network to ensure seamless product availability. - Lead, mentor, and motivate the sales team to deliver high performance. - Increase numeric and weighted distribution across General Trade outlets. - Build strong relationships with distributors, wholesalers, retailers, and key trade partners. - Monitor sales performance, market trends, competitor activities, and recommend corrective actions. - Ensure effective execution of trade schemes, promotions, and merchandising initiatives. - Maintain optimal stock levels and minimize stock-outs across the distribution network. - Review sales performance through regular market visits and business reviews. - Coordinate with cross-functional teams including Marketing, Supply Chain, and Finance to ensure smooth business operations. - Prepare sales reports, forecasts, and market intelligence for management review. Desired Candidate Profile: - Minimum 5 years of experience in General Trade Sales within the FMCG Foods industry. - Experience in the confectionery category will be highly preferred. - Strong knowledge of distributor management, channel development, and territory planning. - Proven track record of consistently achieving sales targets. - Experience in handling frontline sales teams. - Excellent negotiation, communication, and stakeholder management skills. - Proficient in MS Excel and sales reporting tools. - Willingness to travel extensively within the assigned territory. Preferred Background: - Candidates currently working with leading FMCG Foods, Snacks, Confectionery, Bakery, Biscuits, Beverages, or Packaged Foods companies will be given preference. If you are passionate about driving sales, building high-performing distribution networks, and growing brands in the General Trade channel, we'd love to hear from you.