Regional Manager - General Trade & Modern Trade - FMCG
Bridge Associates•Mumbai
SENIOR_LEVELSenior
👁️ 0 views•📝 0 applications•Posted 7/31/2026•Expires 9/2/2026
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Job Description
Key Responsibilities:
- Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.
- Drive primary and secondary sales growth while delivering revenue and market share targets.
- Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.
- Lead, mentor, and develop Regional Sales Managers and field sales teams to drive execution excellence.
- Monitor sales performance, forecasting, budgets, and key business metrics.
- Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.
- Identify growth opportunities, optimize sales processes, and drive operational efficiency.
Qualifications & Experience:
- MBA preferred.
- 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.
- Proven experience leading national or multi-region sales teams and managing large distributor networks.