General Manager - Sales - Pan India General Trade Business - FMCD/Lifestyle

Role Overview: We are seeking a seasoned commercial leader to spearhead our Pan-India General Trade business. In this high-impact role, you will define the strategic roadmap for our FMCD/Lifestyle portfolio, driving market penetration and revenue growth across a vast network of distributors and retailers. You will work closely with the executive leadership team, regional sales heads, and supply chain partners to ensure seamless execution of sales operations. By optimizing our distribution footprint and fostering long-term relationships with key trade partners, you will play a pivotal role in scaling our market share and ensuring the brand remains a dominant force in the competitive landscape. Key Responsibilities: - Formulate and execute comprehensive sales strategies for the General Trade channel to achieve aggressive top-line and bottom-line growth targets across all regions. - Oversee full P&L responsibility for the Pan-India business, ensuring optimal resource allocation, cost management, and profitability across diverse product categories. - Lead and mentor a high-performing team of regional managers and sales personnel, fostering a culture of accountability, performance excellence, and continuous development. - Strengthen the distribution network by identifying new market opportunities, optimizing existing channel partner performance, and ensuring superior product availability. - Drive sales operations excellence by implementing robust data-driven processes, sales force automation, and performance tracking mechanisms to enhance field productivity. - Collaborate with marketing and product teams to design effective trade schemes and visibility programs that resonate with the evolving needs of the retail ecosystem. Required Skillset: - Demonstrated expertise in managing large-scale General Trade operations within the FMCD or Lifestyle sectors, with a proven track record of scaling businesses in a competitive market. - Exceptional strategic thinking and analytical capabilities, with the ability to translate complex market data into actionable sales plans and P&L improvements. - Strong interpersonal and leadership skills, with the ability to influence cross-functional stakeholders and manage large, geographically dispersed teams effectively. - Excellent communication and negotiation skills, essential for managing high-level relationships with distributors and key trade partners. - A postgraduate degree in Management from a premier institute is highly preferred, reflecting a strong foundation in business strategy and commercial acumen. - Ability to thrive in a fast-paced, on-site work environment in Mumbai, maintaining high levels of energy and focus while navigating the complexities of a national-level mandate.