Senior Executive - Dealer Relations

Role: Senior Associate – Dealer Relations Reporting To: Head of Sales – Digital Business KEY OBJECTIVE Drive sales growth by building, managing, and optimizing dealer relationships while ensuring a seamless end-to-end lead funnel and digital purchase journey across new car and bike categories. KEY RESPONSIBILITIES Dealer Network Development & Relationship Management • Onboard and expand dealership partnerships across OEMs to strengthen the platform’s network. • Build and maintain strong, long-term relationships with dealer partners. • Continuously refine and communicate the value proposition based on market trends and dealer needs. • Act as the primary point of contact for dealer stakeholders to ensure alignment and satisfaction. Lead Funnel Management & Conversion Optimization • Manage the end-to-end lead funnel in collaboration with dealers and call center teams. • Identify bottlenecks in the funnel and implement corrective actions to improve conversion rates. Dealer Data, Pricing & Inventory Management • Ensure accurate and timely updates on dealer locations, pricing, product changes, and new launches. • Track and update dealer-exclusive offers, discounts, and promotional campaigns. Execution & Delivery of Dealer Integration Initiatives • Drive execution of initiatives aimed at creating a seamless digital purchase journey. • Establish and operationalize end-to-end dealer network integrations for new cars and bikes. • Enable full-funnel lead transfer and tracking mechanisms across partners. • Ensure consistent delivery standards across dealer touchpoints. Department: Digital Platform Location: Mumbai Role Specifications Educational Qualification : Bachelor’s degree in relevant fields. Years and type of experience : 4+ years of experience in sales, dealer management, automotive sales, or lead management. Technical Competencies : • Strong understanding of dealer ecosystem and automotive sales funnel • Data-driven approach to tracking funnel performance and conversions • Ability to manage cross-functional coordination (dealers, call center, internal teams) • Knowledge of pricing, inventory, and product lifecycle in the auto industry Behavioral Competencies : • Strong communication and stakeholder management • Relationship-building and negotiation skills • Execution-focused with high ownership • Customer Obsession