Bajaj Electricals - Category Marketing Lead

JOB ROLE: Category Marketing Lead REPORTING TO: Category Marketing Head TYPE OF ROLE: People Management Role LOCATION: Prabhadevi, Mumbai. JOB PURPOSE: Drive category-specific brand, product, and GTM execution to deliver growth KPIs. Responsible for managing sub category performance, supporting innovation, enhancing product and brand experience, and ensuring high-quality execution. The role also nurtures functional capability within the category team through guidance and collaborative working. KEY RESPONSIBILITIES: 1. Category Strategy & Planning: - Develop annual and long term plans for category growth, pricing, mix, and profitability. - Use consumer insights, market trends, and competition analysis to identify opportunities. - Track category financial performance (margins, mix, contribution) and recommend interventions. - Ensure high-quality analyses, reports, and business reviews through regular guidance and alignment within the team. 2. Product Portfolio & Roadmap Management: - Oversee sub category/SKU portfolio including roadmap inputs, benchmarking, feature refinement, and packaging requirements. - Collaborate with R&D and SCM to translate insights into feasible product solutions. - Monitor product lifecycle and recommend portfolio actions such as rationalization or enhancement. - Support team members in maintaining accuracy across product documentation, packaging briefs, and product readiness processes. 3. GTM Strategy & Business Development: - Build and manage launch plans, readiness checklists, product toolkits, and sales enablement materials. - Work closely with Sales to ensure strong in market execution and promotional alignment. - Identify and shape new business opportunities, adjacencies, and incremental growth levers. - Encourage structured GTM execution and effective cross-functional coordination within the team. 4. Brand, Campaign & Creative Leadership: - Draft campaign briefs and collaborate with agencies for ATL, BTL, and digital creative development. - Ensure brand consistency and effective representation across consumer and trade touchpoints. - Track campaign KPIs and consumer funnel metrics to improve ROI. - Provide directional inputs to enhance team proficiency in creative evaluation, campaign execution, and agency management. 5. Cross-Functional Collaboration & Capability Enablement: - Partner with SCM, R&D, Finance, Sales, Service, and Quality to ensure readiness and seamless execution. - Coordinate effectively with creative, research, digital, and packaging partners. - Strengthen category capabilities by fostering structured working, insight-led thinking, and balanced execution. - Promote clarity, collaboration, and continuous improvement across day-to-day activities. EDUCATIONAL QUALIFICATIONS: - MBA/ PGDM from premium institutes Only WORK EXPERIENCE: - 8-12 years of experience in marketing. - Preferably 3-4 years in Consumer durables / FMCG industry PREFERRED/ ADDITIONAL REQUIREMENT: - Strong analytical and insight-driven mindset - Experience in category & brand management - Creative and communication excellence - Effective stakeholder management - Ability to guide team members and enhance functional capability - Commercial understanding (pricing, margins, portfolio economics)