Marketing Manager- International Market & Consumer Insights Manager

Job Summary The Manager of International Market & Consumer Insights leads consumer research and strategic analysis to drive insights-led decision making across 90+ international markets. This role partners with internal and external stakeholders to build scalable research capabilities and influence growth strategies.

Responsibilities

Drive adoption of insights-led decision making and consumer research to improve sales and market share growth across Domino’s International Build and implement scalable consumer research methodologies such as segmentations, brand health tracking, concept testing, and sensory testing Enhance customer feedback monitoring systems (e.

g.

, Voice of the Customer) and promote global adoption of VoC best practices Lead ongoing market share tracking and refresh market potential assessments by country and region Collaborate with DPI and MFZ senior leaders and cross-functional teams to identify and execute growth strategies across channels including Delivery, Carryout, Aggregators, and Dine-In Develop and improve market research analytics dashboards, integrating AI solutions to enhance data accessibility and decision-making Create platforms and partnerships to scale consumer research usability within DPI and international markets, exploring automation, AI, and new business models Partner with international business consulting, marketing, technology, supply chain, operations, and development teams to measure performance, identify opportunities, and prioritize initiatives Develop and update consumer research and market insights frameworks, guidelines, and methodologies to support customer-centric strategies across international markets Consolidate best practices from U.

S. and international markets into scalable playbooks and guidance materials Maintain standards, tools, and resources to ensure consistent execution of insights across channels Facilitate structured knowledge-sharing forums and lead best-practice sharing, including setting agendas for G