Lifecycle Marketing Manager

At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives. Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success. We’re looking for a Lifecycle Marketing Manager to own the member journey from first sign-up through to retention and reactivation, and make it one of our biggest growth levers. The role: This role combines strategy and technical delivery. You’ll set the lifecycle strategy and build it yourself in Braze. That means designing the journeys, automating the triggers and optimising everything that goes out across email, push, SMS, in-app and on platform. Your focus is getting members to sign up faster, use their card more often and stay active. You’ll report to our Head of Engagement and lead and develop a Marketing Coordinator. What you’ll do: Campaign strategy & execution • Develop and run the end-to-end lifecycle strategy across every member segment, channel and lifecycle stage • Own the always-on campaign calendar, covering promotional, seasonal and triggered communications • Turn commercial objectives into targeted, data-led member communications that lift transaction frequency • Build a test-and-learn framework, running A/B and multivariate tests on messaging, timing, segmentation and creative Braze platform ownership • Be the go-to Braze expert across the marketing team • Manage workspace configuration, data integrations and SDK event catalogues • Stay on top of deliverability, suppression lists, frequency capping and opt-out compliance • Spot new Braze features that can lift performance or cut manual effort Reporting & optimisation • Own lifecycle reporting, including sign-up conversion, campaign and journey performance, member activity and KPIs • Run cohort analyses to understand how member behaviour changes over time, and share what you find with the wider business People leadership • Manage and mentor a Marketing Coordinator by giving day-to-day direction, overseeing their workload and supporting their development What we’re looking for: • 5+ years in lifecycle, CRM or retention marketing, with direct ownership of campaign strategy and execution • Hands-on Braze experience, including platform administration (workspace setup, data integrations, segmentation). This one is essential. • A track record of improving retention and repeat purchase through lifecycle marketing • Strong analytical skills: you’re comfortable in campaign data, building reports and turning numbers into action • Solid knowledge of email deliverability and spam and privacy compliance • Experience coaching or managing others is a plus • A builder’s mindset: you’re comfortable with ambiguity and building frameworks from the ground up as we scale What’s on offer: • 24 days annual leave + your birthday off + moments that matter leave • $1,000 health insurance contribution, a personal development fund, generous parental and fertility leave & your own BLC card • Hybrid working: we work 3 days in our Sydney CBD office and favour outcomes over hours If you want to make a real impact for Australia’s essential workers, and help build something that genuinely matters - we’d love to hear from you!