Performance Marketing Manager

Role Summary • Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube. • Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns. • Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns. • Measurement and attribution: Create a clear measurement framework for channel and campaign performance. • Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works. • Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions. • Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.