Marketing Manager - Mid Market & SMB

You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment. Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects. The role doesn’t have any direct reports. Key Responsibilities Develop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth priorities Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stages Develop customer-led content and communications that support acquisition, retention and cross-sell Coordinate the development of campaign assets, customer stories, presentations, product collateral and offers Manage regular communications and coordinate digital marketing activity across email, website, social media and other owned channels Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiatives Monitor customer needs, competitor activity and market developments relevant to the segment growth strategy Establish clear objectives, measures and KPIs for SMB marketing activity and campaigns. Skills & Experience 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industry Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growth Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communications Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners Experience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiences Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity. Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.