Commercial Marketing Manager

El Jannah is an iconic Australian brand that began in 1998 in Granville, Sydney, with a simple idea: serve honest, soulful Lebanese-Australian food that brings people together. More than two decades on, our legendary charcoal chicken, bold flavours and energetic restaurants continue to create experiences guests love across Australia. About the Role As El Jannah scales, more of our guests engage through digital ordering, delivery platforms and our loyalty program, and every one of those engagements carries a commercial decision: what to offer, at what depth, funded how, returning what. Reporting to the General Manager of Marketing, you’ll be the single commercial owner of those decisions across every guest-facing channel. You will own our partnerships across three areas: delivery platforms like Uber Eats and DoorDash, growth of our own first-party delivery channel, and brand partnerships with major loyalty players such as banks, card schemes, BNPL providers and telcos. You will partner with our Senior Lifecycle & Loyalty Manager to plan and execute the promotional and campaign calendar. You’ll design the offers and build the business case behind each campaign, and our execution teams and platform partners will bring them to life. This is strategic, yet hands-on role that covers equal parts commercial and brand. You’ll be measured on sales growth, channel margin and program returns and you’ll make sure every offer feels unmistakably El Jannah: quality, authentic and generous. What you’ll be doing • Designing offer mechanics across every funded channel, including discount depth, eligibility, duration and funding splits, with a documented margin case behind every offer • Co-owning the integrated promotional calendar across owned channels (EDM, SMS, push) and partner channels, aligned to menu, pricing, product launches and new restaurant openings • You will own decisions across all guest-facing commercial channels: the loyalty program’s commercial and customer-facing side of El Jannah’s loyalty program, building the economics and points-liability case with Finance for any program change • Managing the end-to-end commercial relationship with Uber Eats, DoorDash and emerging platforms, negotiating placements, commission structures and co-marketing • Optimising platform storefronts to maximise conversion, and getting new restaurants live on all channels to agreed timelines • Identifying, negotiating and managing strategic brand partnerships (banks, card schemes, BNPL, telco rewards) that drive quality member acquisition • Owning first-party delivery strategy and driving measurable order shift from aggregators to owned channels • Owning delivery channel reporting and insight, using channel and member data to sharpen menu strategy, pricing and promotional investment About you • Bachelor’s degree in Marketing, Business, Commerce or a related field • Experience across campaign or promotional marketing, digital channel management or delivery partnerships in QSR, food, FMCG or retail, with clear commercial accountability for outcomes • Proven experience managing Uber Eats, DoorDash or equivalent aggregator relationships, including negotiating terms, running platform promotions and reading a channel P&L • Demonstrated ownership of offer economics; you’ve built the margin case for a promotion and defended it Loyalty or rewards program commercial exposure highly regarded • Experience structuring bank, card, BNPL or telco loyalty partnerships highly regarded • Experience briefing a separate CRM or martech delivery team; comfortable with data and BI reporting • A strong negotiator with sharp commercial judgement, able to hold a margin conversation with Finance, a negotiation with a platform account team and a creative conversation with an agency in the same day • Exceptionally clear writer and highly organised, able to run multiple platforms, campaigns and stakeholders without dropping the calendar Why El Jannah A genuinely iconic Australian brand with a passionate, loyal following High-growth environment with national expansion underway Full commercial ownership across loyalty, delivery and partnerships, with a clear evolution path as the channel scales A fun-loving, welcoming culture built on authenticity and true teamwork