Principal Competitive Intelligence Manager

6sense Product Marketing Principal Competitive Intelligence Manager Competitive Intelligence & Win/Loss Team: Product Marketing Reports to: VP, Product Marketing Level: Principal About the Role The market we compete in is being redrawn in real time. Point data providers are moving up the stack.

Workflow and enrichment tools are repositioning as operating systems. Buyers are assembling their own stacks from components that used to be bought as a platform. Knowing what each competitor shipped last quarter is table stakes — the job is understanding what the pattern means and what we should do about it.

This role owns competitive intelligence and win/loss for 6sense. It sits on the Product Marketing team and exists so that our positioning, our roadmap conversations and our field enablement are built on evidence rather than assumption.

You will be the person the company turns to when there is a disagreement about why we win, why we lose, and who we are actually competing against. This is a senior individual contributor seat.

The work is research, synthesis and judgment — and the willingness to tell the company something it would rather not hear, with the evidence to back it up. What You'll Own The win/loss program, end to end. Interviews, coding, synthesis and the readouts that go to product and executive leadership.

Not administering a program — making it the thing people trust when they disagree. Competitive positioning and differentiation. The evidence behind our claims about where we are stronger, and the honesty about where we are not.

You partner with the pillar PMMs so competitive insight shapes positioning rather than trailing it. Structural market analysis. How buyers are assembling their stacks, where substitution is happening, which categories are converging, and what that means for us eighteen months out.

Field enablement for competitive situations. Battlecards, objection handling, trap-setting questions and talk tracks that hold