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Senior Product Marketing Manager
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Job Description
Ready to join the future of work? Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.
π Our vision of the future of work is βWork In Any Wayβ which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first!
π€© Senior Product Marketing Manager The Senior Product Marketing Manager will play a critical role in shaping how we understand our buyers, position our solutions, and bring our products and services to market.
This role will work cross-functionally across Product, Marketing, and Sales to translate market and customer insights into clear positioning, effective go-to-market strategies, and measurable commercial impact.
Key Responsibilities
Market intelligence β Be the expert on our buyers: who they are, how they buy, their key buying criteria, and how these differ across regions. Get out and talk to customers and prospects directly, not just through second-hand data. Competitive intelligence β Own our understanding of the competitive landscape.
Be the expert on who we compete against, how they're positioned, and where we win and lose and turn that into positioning and enablement the business can act on.
Positioning and messaging β Work collaboratively with product and marketing to develop positioning and messaging that resonates with our target personas and users.
Buyer process and go-to-market β Understand and document the buyer's journey: where they get information, and the who, what, when and why behind their decisions. Use that to drive improvements to our sales and marketing processes.
Marketing planning β Partner with the marketing team to build a marketing plan for the products and services you support, key activities and budgets to acquire new clie
Required Skills
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