Aptean - Product Marketing Specialist - B2B SaaS

Overview: Job Description: Product Marketing Specialist. General Job Summary: We are looking for a detail-oriented, highly collaborative Product Marketing Specialist to support our B2B Product Marketing team in bringing new solutions to market and driving adoption of existing products. This role works closely with Product, Sales, Demand Generation, Customer Success, and the Product Marketing Manager to execute go-to-market activities, develop sales-ready content, and gather the market and customer insights that inform positioning and messaging. This role is a great fit for someone building a foundation in product marketing best practices - including market and competitive research, messaging, launch execution, and lifecycle marketing - who is comfortable learning to market AI capabilities, vertical and industry solutions and enjoys turning technical product details into clear, customer-friendly content. The right candidate is a strong writer and researcher who is organized, curious, and eager to learn how to translate product capabilities into compelling value propositions. They are comfortable coordinating multiple workstreams, gathering input from cross-functional stakeholders, and continuously building their understanding of buyer personas, ICPs, and competitive positioning. Principal Duties and Responsibilities: Key Responsibilities: - Support the development and execution of go-to-market plans for new products, solutions, and releases. - Draft positioning, messaging, and sales enablement content under the guidance of the Product Marketing Manager. - Conduct market, customer, and competitive research to help identify trends, opportunities, and competitive threats. - Assist in defining target markets, ideal customer profiles (ICPs), and buyer personas through research and data gathering. - Partner with Product Management to gather input and stay current on roadmap changes and product updates. - Coordinate the logistics and cross-functional tasks involved in product launches, including timelines, assets, and stakeholder communications. - Support lifecycle marketing initiatives such as adoption campaigns, customer communications, and retention content for existing products. - Help translate technical and AI-forward and industry specific product capabilities into clear, customer-friendly copy for web, sales, and marketing materials. - Build and maintain sales enablement materials, battlecards, and competitive intelligence resources. - Assist with tracking and reporting on product marketing performance, including campaign results, launch metrics, and win/loss data. - Contribute to customer stories, case studies, and other content that supports market perception and differentiation. - Participate in cross-functional meetings, taking ownership of follow-up items and smaller projects as assigned. Qualifications: - 3 - 7 years of experience in product marketing, marketing, communications, or a related field (SaaS, fintech, payments, or technology industries preferred). - Strong written and verbal communication skills, with an ability to produce clear, polished content. - Interest in and aptitude for storytelling and content development. - Ability to grasp technical or complex product concepts and help translate them for a business audience, with guidance. - Solid organizational skills and the ability to manage multiple tasks and deadlines simultaneously. - Analytical mindset, with a willingness to work with data to support recommendations. - Experience or coursework involving cross-functional collaboration (e.g., with Product, Sales, or Marketing teams) is a plus. - Experience using AI tools. - Ability to build agents for improving work processes is a plus. - A proactive, curious attitude and eagerness to learn from and support senior product marketing team members. - Familiarity with sales enablement or competitive intelligence concepts is a plus. - Exposure to supply chain, manufacturing, distribution, food & beverage, transportation, manufacturing or enterprise software is a PLUS. Job Specifications: Education: - Bachelor's degree. - Master's degree. Work Experience: 3 to 7 years. Shift Details: Should be open for UK and US Shift. Required to work in shift: Yes. Shift Timing: 1 to 10 PM IST and/or 5 to 2 PM IST. Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.