Senior Product Manager - Marketing

About the role: • We’re looking for a highly organized, execution-focused Senior Product Manager to help accelerate innovation within Blackbaud Marketing, our AI-assisted digital marketing solution for nonprofit organizations. • You thrive in turning ideas into outcomes, balancing customer needs with business priorities, and driving measurable results through disciplined product management. • In this role, you’ll partner closely with engineering, design, customer success, and marketing teams to deliver AI-powered capabilities that help fundraisers engage supporters more effectively, scale digital campaigns, and maximize impact. • This is an opportunity to shape the future of purpose-driven technology while helping social impact organizations achieve more with data, intelligence, and automation. What you'll do: • Drive rapid product delivery cycles, using AI-native product development practices to bring customer value to market in weeks rather than quarters. • Translate customer, market, and fundraising insights into a prioritized product roadmap that delivers measurable business and customer outcomes. • Lead multiple product initiatives from concept and experimentation through validation, launch, adoption, and continuous optimization. • Define success metrics, monitor product performance, and use data-driven insights to inform decisions and improve customer experiences. • Create clear product requirements, user stories, and acceptance criteria that enable engineering teams to deliver high-quality solutions efficiently. • Manage and prioritize product backlogs to balance immediate customer needs with long-term innovation goals and platform growth. • Collaborate across product, engineering, design, marketing, and customer success teams to ensure alignment, transparency, and successful execution. • Champion AI-enabled ways of working that improve product development efficiency, customer outcomes, and innovation velocity. What you'll bring: • 5+ years of product management experience, ideally within SaaS, cloud-based platforms, or digital products. • Knowledge of product lifecycle management and digital marketing technologies, including customer engagement, campaign management, analytics, and fundraising-focused solutions. • Understanding of product discovery, experimentation, prioritization frameworks, and iterative development methodologies used to scale successful products. • Experience defining product requirements, managing roadmaps and backlogs, and partnering with engineering teams to deliver customer-facing capabilities. • Technical fluency with AI-powered solutions, data analytics, and modern product development tools used to drive decision-making and accelerate delivery. • Proven success launching, optimizing, and scaling products while using performance metrics and customer insights to guide strategy and execution. • Experience working with cross-functional stakeholders and communicating effectively with customers, senior leaders, and external partners. • Passion for solving complex customer challenges and delivering intuitive, high-quality experiences that help organizations drive greater social impact. • and able to work flexible hours as required by business priorities. Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube ​ Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.